Social Custom

Mongolian Children Start Learning Horse Riding at Three
In Mongolia, horse riding is an integral part of the country's culture and way of life, and children there start learning to ride horses at the age of three. This tradition has a long - standing history and is deeply rooted in the nomadic lifestyle of the Mongols.more

North Korea: An Isolated Enigma
North Korea is often perceived as a country seemingly cut off from the rest of the world. In 2020, due to the global pandemic, North Korea closed its borders, which led to a significant decrease in its foreign trade. Its total foreign trade volume was $860 million in 2020, and it was expected to be less than $300 million in the following year, a sharp contrast to South Korea's trade volume which exceeded $1 trillion in the same period. The number of inbound and outbound passengers also shows a huge gap between the two countries, with North Korea having only a fraction of South Korea's figures.more

South Korea: A Hub of Plastic Surgery
South Korea is renowned worldwide as a paradise for plastic surgery. It accounts for nearly 25 % of the global aesthetic surgery market, with around nine in every 1,000 people having undergone some form of plastic surgerymore

Thailand: The Enigma of Beauty Beyond Gender Boundaries
Thailand has long been renowned for its vibrant and diverse culture, and one of the most captivating aspects is the prominence of transgender individuals, known locally as "kathoey." In the bustling streets, lively entertainment venues, and tourist hotspots of Thailand, it is not uncommon to encounter stunningly beautiful individuals whose gender identity may leave onlookers guessing.more

Brunei: A Tiny but Wealthy Nation
Brunei, a small Southeast Asian nation, is often described as "rich to the brim." Despite its minuscule size, it has amassed substantial wealth.more

Singapore's Approach to the Sex Industry: No Ban on the Custom Industry
Singapore, known for its strict laws in many aspects, has a rather unique stance when it comes to the custom industry. Unlike some countries that have imposed outright bans, Singapore has chosen a different path.more

Indonesia: An Island Nation Built on Volcanoes
Indonesia, an archipelagic nation in Southeast Asia, is known as an island nation built on volcanoes. It is located in a highly active volcanic zone, with over 130 active volcanoes scattered across its more than 17,000 islands. This geographical feature has both shaped and challenged the country.more

Nepal's Unique Tradition: Annual Homage to Dogs
In Nepal, a country rich in culture and traditions, there exists an extraordinary annual ritual dedicated to man’s best friend—dogs. This unique practice is part of a five - day festival known as “Kukur Tihar,” which is a significant segment of the larger Tihar festival, also referred to as the Festival of Lights in Nepal.more

Pakistan's Unique Gesture: Shaking the Head to Show Agreement
In Pakistan, a fascinating cultural quirk sets its communication norms apart from many other parts of the world. Here, shaking the head isn't a sign of disagreement, as it is in most Western cultures; instead, it's a way to convey approval, agreement, or understanding. This unique form of non-verbal communication often surprises first-time visitors and can lead to initial confusion.more

Sri Lanka's Enchanting Tradition: Stilt Fishing
In Sri Lanka, a captivating fishing practice has endured through the ages, captivating both locals and tourists alike—stilt fishing. This unique method involves fishermen perching on tall wooden stilts that rise out of the ocean, skillfully casting their lines to catch sea fish.more

In Tajikistan, Women Prefer to Draw Single-line Eyebrows
In Tajikistan, a unique beauty trend among women has caught the attention of many. Women here often sport a distinct makeup style - drawing a single, thick line for eyebrows.more

"Hell's Gate" in Turkmenistan Has Been Burning for 47 Years
In the Karakum Desert of Turkmenistan, there lies a mysterious and awe - inspiring sight known as the "Hell's Gate". This phenomenon has been captivating the world's attention for nearly half a century.more